The Direct Selling Association (DSA) is a highly regarded U.S. national trade association of firms that manufacture and distribute goods and services sold directly to consumers through an independent sales force. The DSA abides by a Code of Ethics.
Direct selling is a way to sell products or services directly to customers, away from a retail location. A direct sales business allows you to connect with customers one-on-one, in groups, through online sales, catalog sales or by phone.
People in the direct selling industry are often known as independent consultants, distributors or representatives.
The Code of Ethics
The Code of Ethics is the cornerstone of the DSA’s commitment to ethical business practices and consumer services. It ensures that statements made by companies are honest and forthright. Every member company pledges to abide by the Code’s standards and procedures as a condition of admission and continuing membership. The Code assures the independent sales force and consumers that they are dealing with a company serious about providing quality and service at the highest levels.
Some Facts from the Direct Selling Association
Worldwide, annual sales from the direct selling industry currently exceed $100 billion.
Some Details on What a Direct Selling Business Can Be
- A business opportunity based on the sales of a product or service direct to a consumer.
- An exciting opportunity to own your own business with a small start up investment.
- An excellent opportunity for women. About 75% of those working in direct sales are women.
- A growing industry: More than $100 billion worth of goods and services are sold annually through direct sales.
- A way to achieve balance in your life. You can set your own hours, become your own boss and earn according to your own ambition and efforts.
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